LESS - Service design for sustainability
LESS! aimed at promoting sustainable service design. Within the project, experts from different fields such as social design, sustainability consultancy, environmental assessment as well as marketing and sales, worked together on a strategy to improve the existing business model and to provide innovative and resource friendly services.
The prototype of the project was carried out with the bakery chain "Felzl" in Vienna, where the main objective was to reduce product and production wastes as much as possible. Results included a new bakery product and the implementation of a new sales concept for off duty times.
Project Management: Kathrina Dankl.
Project Partners: Horst Felzl, Thomas Hruschka and Dr. Wolfgang Wimmer of the ECODESIGN company GmbH.
Project Team Members: Andrea Lunzer and Angie Rattay.
The Less! project was realized with the support of Departure, from the Vienna Business Agency.